winona smith

Companies Should Set Standard For Logo Marks

A university designed a new logo recently, and the newspaper covered the story in such a way that showed the university at great fault for making the decision, even though that was ridiculous. As an employee of a marketing communications agency specializi... Read >

The Strength of the Logo Depends on the Details

Logos Have Become A Familiar Part Of The Marketplaces People Quickly Recognize the Golden Arches and Swoosh Logos You must make your logo be a key part of your marketing from the beginning. In one example of this a mother mentioned that her son had begun ... Read >

Logos Linger in Your Mind While Words are Easily Forgotten.

Studies show that most consumers will make up their mind about a business in just a few seconds. Take a quick look at your stationary, and a gander at your business card as well, and check out your sign. What image makes its way into their mind? It is lik... Read >